The campaign What's Your Sore Spot? was developed with HS advocates from around the world, to help bring discussion of the condition out into the open and reach people who may be struggling to understand their disease.
"The What's Your Sore Spot? campaign demonstrates AbbVie's commitment to work with patients, advocates and healthcare professionals to increase awareness about this debilitating disease and facilitate open dialogue during all phases of the patient journey." "Despite being a serious and painful chronic condition, HS is a relatively unknown and not well understood disease, which contributes to delays in patients receiving an accurate diagnosis," said Dominik Hochli, vice president, global medical affairs, AbbVie. I encourage you to visit, look at the educational materials and seek advice from your healthcare provider. "If you think you may have HS, it's important for you to know that you are not alone. I often struggled to express the impact HS had on my life, both physically and emotionally," said Tara Burton, founder of The Hidradenitis Suppurativa Trust, who has lived with HS for more than 20 years. "Before putting a name to my condition, I felt frustrated and alone and in pain. Often cases are misdiagnosed as common boils. Despite the typical clinical presentation, the disease is often diagnosed only after a considerable delay in one study, the median delay was 12 years. 1-2,4-6 HS can also be difficult to diagnose. 1-3 Often feeling isolated and embarrassed, many people with HS face significant challenges in their daily lives, work ability, physical activities and emotional state. Impacting approximately one to four percent of adults worldwide, with an average age of onset of 21, HS is marked by debilitating symptoms such as recurrent and painful abscesses and nodules on the skin – typically in areas of the armpits, groin, buttocks and breasts.
The campaign, which is launching during HS Awareness Week ( June 6 – 12), features, a gateway to more than two dozen country-specific websites with useful tools and resources about HS, including a symptom checker and discussion guide. NORTH CHICAGO, Ill., J/PRNewswire/ - AbbVie, a global biopharmaceutical company, today announced the launch of What's Your Sore Spot?, a disease education campaign to connect people impacted by hidradenitis suppurativa (HS), a painful, chronic, inflammatory skin disease, 2 with educational resources designed to help them obtain an accurate diagnosis.
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